Haniyeh Alizadeh
Art Director and Graphic Designer
Born in 1986, Mashhad, Iran
Haniyeh Alizadeh is an experienced and passionate graphic designer with a strong background in both creative and educational fields. Over her extensive career, she has worked as the founder and director of her own advertising agency while also collaborating with various companies as a designer. As a dedicated instructor, Haniyeh has taught graphic design at several prestigious institutions, sharing her knowledge and fostering creativity in her students. Known for her excellent teamwork skills, she is also committed to continuous learning, having completed numerous advanced courses in graphic design and business management. Her active involvement in professional associations further reflects her dedication to the field.
Education
– Master’s in Visual Communication
Iqbal Lahori Higher Education Institute, Mashhad, Iran (2020-2021)
– Bachelor’s in Visual Communication
Ferdows Higher Education Institute, Mashhad, Iran (2016-2018)
– Associate Degree in Visual Arts
Al-Zahra (S) Technical and Vocational College, Mashhad, Iran (2004-2006)
Work Experience
– Founder and Managing Director
Part Pouyesh Tous Advertising Agency (Since 2013)
– Graphic Designer
Parand Arvin Tous Advertising Agency (2012)
– Designer
Sabz Graphics Advertising Agency (2011)
– Independent Designer (2011-Present)
Brand Identity, Packaging, Book Cover and Layout Designer
Teaching Experience
– Graphic Design Instructor
Homa Technical School (2016-2019)
– Graphic Design Instructor
Maryam Moudi Technical School (2018-2021)
– Graphic Design Instructor
Iqbal Lahori Higher Education Institute (Since 2021)
– Graphic Design Instructor
Ferdows Higher Education Institute (Since 2023)
– Graphic Design Instructor
Shandiz Higher Education Institute (Since 2024)
– Summer Creativity Workshops for Children (Painting)
Ferdowsi University of Mashhad (2011)
Memberships
– Member of the Iranian Graphic Designers Society (IGDS)
Since 2020
– Member of the Khorasan Razavi Advertising Guild
Since 2019
– Member of the Board of Directors of the Khorasan Razavi Advertising Guild
(2017-2021)
– Board Member of the “Rahe Salamat” Charity, Khorasan Razavi
Since 2015
– Member of the “Masna” Group (Restoration of Old Manuscript Ornamentation)
Astan Quds Razavi (2015-2016)
Educational Courses
– Business Management
Faculty of Economics, University of Tehran (350 hours of training), 2023
– Advertising and Marketing Management Level 1
Technical and Vocational Organization (79 hours of training), 2009
– Advanced Graphic Design
Training and Research Center of Iran Industries (Equivalent to 70 academic units, GPA: 19.09)
– Pre-Flight & Output
Pre-press Daily Group Turkey, Turkey, 2023
– Structure and Mockup
Pre-press Daily Group Turkey, Turkey, 2024
From Painting to Branding and Design
Since childhood, I have been deeply passionate about art and painting. For me, every line and color on paper created a new world. This passion grew during my teenage years and guided me to study painting, later continuing into Visual Communication (Graphic Design). About 15 years ago, I began specializing in traditional Iranian art forms such as Tazhib (illumination) and Persian miniatures. In this journey, I worked meticulously with “Gol o Morgh” (flower and bird) motifs, bringing a unique spirit and delicacy to each project.
Yet my path was never meant to remain confined to tradition. My love for creativity and innovation gradually led me toward the world of branding. To strengthen my expertise, I studied consulting, sales, and marketing, eventually pursuing a DBA at the University of Tehran. Since then, I have been active in branding and design, creating visual identities and packaging that merge Iranian and European aesthetics. My designs aim to balance beauty with meaning—for example, a catering box I created transforms into a game board after use. The pieces, inspired by Persian stone prints, Qajar-era clothing, and Middle Eastern attire, not only make the design functional and interactive but also promote sustainability by being fully recyclable.
Alongside my design career, I have taught at the university level, sharing my knowledge with students. I also obtained an advertising license and spent eight years working in the advertising industry. Eventually, I established my own personal brand, allowing me to work without constraints and gain a deeper understanding of strategic communication and branding.
Beyond my professional work, I am committed to social impact. I am an active member of a charity that provides medicine and treatment for children in need, a cause close to my heart. I also launched workshops such as “Liberation through Color” and “Awakening the Hero Within”, combining painting and meditation to help participants discover their inner strength and pursue self-growth.
Creativity, sustainability, and positive impact remain at the core of everything I do. Every project I take on is both a challenge and an opportunity to create something different—designs that are not only visually striking but also purposeful. This balance of artistry, strategy, and social responsibility continues to define my journey.