A visual identity where French delicacy meets Persian elegance.
Client
Delaram Rabbani
Year
2025
Services
- Brand identity concept and visual direction
- Logo design combining typography and symbolic illustration
- Development of brand color palette and typeface system
- Packaging design for cakes and pastries (single and multi-piece)
- Structural packaging design and box engineering
- Graphic design featuring Persian–French geometric patterns
- Paper bag, wrapping paper, label, and ribbon design
- Business card and print collateral design
- Special edition seasonal packaging (Nowruz collection)
- Production management and print supervision with gold foil and spot color techniques
An identity system inspired by cultural harmony and crafted precision — shaping Dell Patisserie’s story through design.
The visual identity of Dell Patisserie is built upon a delicate balance of elegance, femininity, and cultural authenticity.
The logo combines typographic artistry with the symbolic form of the Eiffel Tower — a poetic nod to the brand’s French roots. This fusion, paired with refined curves and precise execution, reflects the meticulous craftsmanship and finesse found in the brand’s French pastries.
A deer emblem was chosen as a complementary visual element, symbolizing grace, calmness, and sensitivity — qualities deeply aligned with Dell Patisserie’s spirit and the careful process behind its confectionery creations. The deer’s rarity and noble character also communicate exclusivity and value, echoing the brand’s dedication to using high-quality, distinctive ingredients.
Used sparingly and with purpose, this minimal yet expressive symbol appears across packaging, paper bags, and printed materials, reinforcing a cohesive and memorable brand image.
The integration of the deer motif with traditional geometric patterns and contemporary design elements gives the brand a distinctive, narrative-driven personality — a dialogue between heritage and modernity.
Packaging Design
As part of the brand identity system, both individual pastry boxes and multi-piece dessert boxes were designed with unique structural and visual characteristics.
A 1 cm base edge enhances both the box’s visual distinction and its durability, providing better protection for the delicate products inside.
The graphic design blends Persian and French ornamental geometry, with each pattern meticulously hand-drawn, geometrically constructed, and digitally refined — a representation of the brand’s East–West cultural fusion.
A soft peach-toned background paired with darker peach motifs evokes a sense of gentleness, femininity, and refinement, mirroring the experience of tasting Dell Patisserie’s creations.
Printing was executed in two built colors, complemented by a matte gold foil-stamped logo to communicate sophistication, luxury, and alignment with the brand’s high-end audience.
The packaging suite encompasses the logo, product boxes for cakes and pastries, paper shopping bags, wrapping paper, labels, business cards, ribbons, and the brand’s color palette and custom typeface — all forming a coherent and elegant visual system.
Cake Box and Paper Bag
The large cake box focuses on form, color, and emotional resonance — designed to express grace, warmth, and cultural identity. Its light cream base and warm peach-red detailing create a modern yet soothing visual experience that remains consistent with the overall brand language.
Inspired by Persian and French geometric motifs, the patterns are customized to establish unity across the packaging family while maintaining distinctive expression. The flip-top lid ensures ease of use and provides a tactile, elegant unboxing experience.
The paper bag, designed with the same color palette, features the deer emblem above a geometric base pattern, visually expanding the brand identity into a more functional and larger-scale medium.
Additional Elements
Smaller yet integral components — such as labels for metal pastry tins — were also designed. For example, a special Nowruz (Persian New Year) edition features blossom sketches harmonized with the brand’s visual pattern.
Altogether, this collection — from logo and packaging to print details and tone — forms a refined and cohesive visual identity system that tells the story of Dell Patisserie’s elegance, authenticity, and cultural dialogue.
