Inspired by the beauty woven into every Persian thread.
Client
Mohammad Jafarzadeh
Year
2025
Services
- Brand identity concept development
- Logo design inspired by Persian calligraphy
- Visual identity system and style direction
- Color palette and typography selection
- Print design with gold foil, emboss, and spot UV finishes
- Packaging and structural design (folders, cards, tags)
- Storefront signage and product certificates
- Stationery and marketing collateral (catalog, folder, business card)
- Product labeling and custom die-cut designs
- Production supervision and print material refinement
Crafted with the soul of tradition and the elegance of modern design.
The Farsh Gostar brand identity is one of the most meaningful and distinctive projects in my portfolio — inspired by the heritage of Persian handmade carpets and the artistic elegance of traditional carpet painting.
The design concept centers around a floral motif intertwined with ivy and spiral forms, framed within a rectangular border reminiscent of the carpet loom. This symbolic structure represents both craftsmanship and harmony.
For the logo design, I incorporated Persian calligraphy and modified letterforms to capture the spirit of Iranian art within a modern and luxurious identity. The frame, echoing the geometry of a carpet loom, unites tradition with contemporary aesthetics.
From the start, my goal was to ensure that the beauty and cultural essence of Persian carpets would be reflected across every touchpoint of the brand. All printed materials were produced using fifth-color gold, embossing, gold foil stamping, and spot UV, highlighting the brand’s refined, exclusive character.
Even in the folder and discount card designs, unique die-cut structures were introduced to evoke the same sense of richness and depth one experiences when viewing an exquisite Persian carpet.
Today, Farsh Gostar’s visual identity extends across all brand applications — from storefront signage and product certificates to carpet bags, stationery, catalogs, and folders. Together, they create a cohesive and luxurious brand experience that not only celebrates Iranian artistry and authenticity, but also delivers a distinctly elegant and memorable presence.
